A Comprehensive Guide to Instagram Advertising Strategy
If you run a small business or sell something online, you know that digital marketing and social media advertising play an important role to grow your business online. It’s an effective way to increase brand awareness, obtain new customers, launch new products, and generate revenue. With multiple options available around, it can be difficult for small business owners to decide how to advertise and link with the target audience.
That’s where Digipeak comes in. Our integrated Instagram advertising strategy makes it affordable and easy to connect your business with potential customers on Instagram. We ensure our clients they’re spending money in the right place to achieve the desired results. Let’s get to know the advertising campaign features that Instagram offers to the business of all sizes.
The Benefits of Advertising on Instagram
Instagram is primarily a photo-sharing platform that provides an opportunity to reach the target audience, showcase products, and build a strong connection visually. It’s an ideal source for brand awareness campaigns, direct-response, and conversion-based campaigns on social networks like Facebook or email.
Having around 700 million worldwide users and half of them market their business on Instagram, Instagram is the go-to medium for marketers who find different ways to boost their brand. This platform has higher post engagement as compared to other available platforms.
Instagram offers powerful advertising tools similar to Facebook, where you can take advantage of Facebook demographic and behavioral data. You can connect with a custom audience based on keywords and interests. Furthermore, unlike organic Instagram posts, ads allow clickable URLs so people can click to visit your website or online store.
Instagram Ads Creating Strategy
Instagram ad campaigns are an efficient way to promote your business, increase audience, and sell products. With creative Instagram ads, you can target the right audience, reconnect with previous subscribers, and grab new people to your brand. If you’re looking for different ways to revamp your Instagram strategy, consider the following factors.
Describe Your Goals
Before getting started, it’s crucial to consider your goals of Instagram marketing and ad campaign efforts. Perhaps you focus to increase your audience, brand awareness, or drive traffic to your online store, there can be a lot of other objectives as well. Defining the purpose of your ad helps you choose your message, CTA, and audience.
As Instagram is a mobile platform, so keep in mind you’re creating your campaign too. Your goals should base on the best experience for your audience. For example, if your online store or website is not augmented for mobile users, your Instagram ad should reflect brand awareness rather than focusing on traffic or conversions.
Determine Your Audience
Selecting the right audience and keeping the content relevant is the key to an effective Instagram ad. If you’re a retailer of women’s apparel, you just need to target the relevant audience. Sometimes, choosing a broad audience might result to lower Instagram engagement. You can leverage eCommerce data and subscriber activity that help you show relevant ads to the right audience.
People on Your List
Targeting your existing followers on Instagram is an ideal way to rejoin customers who are already involved with your services. Powerful Instagram advertising tools enable you to leverage what you know about your contacts to build relevant ads.
People with similar Interests
Instagram profiles are linked with Facebook accounts, so it contains data about potential users that help marketers to find the target audience. When you build an Instagram ad that targets the relevant audience, that acquired data is beneficial.
Instagram scrutinizes the Facebook profiles of individuals, then builds an audience similar to interests, demographics, and behavior. You have an option to filter the audience by age, gender, location, and keywords. It can help introduce your brand or services to a new audience.
Choose the Right Image
When you build an Instagram ad campaign, you have options to make a carousel or single-image ad. Carousel ads are best to tell a story or showcase products. But if you want to drive sales of a specific product, a single image is the right choice. As Instagram is a visual platform, there are different things to follow when choosing the image such as:
Focus on Products
If your Instagram ad is about selling the products, make sure to use striking images. It varies from Facebook ads, where you emphasize the advantages of the product than the product itself.
Keep Text to a Minimum
Keep in mind that Instagram users are here to see the appealing images. While planning your ad, think about the advanced and interesting ways to define your story of brand and products without using supportive words too much.
Use High-resolution Images
A high-quality image grabs the audience’s attention when the scroll Instagram news feed. Most mobile phones have advanced cameras, you don’t need any special camera to capture the picture of your products.
Instagram Top Advertising Practices to Remember
Introduce Ads with Personality
Whether it’s a funny video or just an image, if your Instagram post doesn’t look humanized then there are fewer chances to reach the potential audience. People use Instagram for their entertainment, and appealing to emotions is always the key to success.
Use Relevant Ads
What works best for one social media platform won’t necessarily go well with another. For example, your business will not support the same content through LinkedIn as it will through Twitter. The same happens for Instagram. Keep your target audience and their behavior in mind.
Use Hashtags
You need to perform some research before using hashtags. Make sure to use hashtags that are in trend, relevant, and most searched by the audience. Hashtags help to make your content easily findable on Instagram, and you can reach the audience with the right hashtags.
Schedule a Contest
Arranging a contest or giveaway is one of the most effective ways to meet your objectives. People like winning free stuff from a competition. It can be an ideal Instagram advertising strategy to grab your potential audience toward your brand.
Get Started with Instagram Advertising Today
Instagram advertising is a great source to enhance your business and draw maximum customers. Over 1 billion people are using Instagram every month, and you want your brand to be on the top where they can see it. Are you ready to get started making Instagram ads? We can’t wait to see growing your business digitally with just the right strategy.
