Best Local SEO Tools That SEO Experts Must-Have In 2021
Local SEO has become more significant for businesses than ever. If you have a small business that depends on local customers, you need to concern about search optimization. Local SEO is an imperative part of SEO strategies, and its need in digital marketing can never be overlooked. Best local SEO tools help businesses or startups track, measure, and evaluate their SEO efforts.
There are numerous tools for local SEO audit that experts use to optimize the content. These tools help track rankings, offer competitor insight, assist with generating SEO-optimized keywords, monitor performance, and boost customer engagement. In this article, we will know the best local SEO tools that expert’s must-use in 2021.
Moz Local
Moz Local assists you get the most out of your digital presence. It’s a primary local listing management tool that gives users easy and quick location management. It scales your business reach by sending precise listing to the main aggregators, search engines, and applications used by the potential customers. This tool also helps you saving time with quick edits across the board when business data is updated and stopping repetitive work.
SE Ranking
SE Ranking is one of the best local SEO ranking tools for your business or startup. It offers SEO analysis and promotion you need on-board. For business owners and digital marketing experts, this tool gives 100% accurate location tracking, comprehensive website analysis, marketing strategies, powerful reporting, and keyword suggestion tools.
Google My Business
Google My Business is one of the best local SEO tools. It makes it easy for customers to find information about your business such as phone number or address. It helps to compare businesses, discover local competitors, and monitor and respond to reviews. Google also includes a feature “book an appointment “for customers that allows them to engage with the listing.
Growthbar (Chrome Extension)
It is a low-cost local SEO tool that is available as a Chrome extension. It is used to track a website’s top keywords position that is helpful for competitor analysis and local keyword research. It also offers insights into the domain authority of a website, and you can monitor and track your competitor’s authority.
Synup
Synup is one of the best tools that track your business performance on search engines, local directories, and review sites. It crawls over 200 local search engines and directories to discover data inconsistencies, ensuring your citations are correct. It also helps in tracking web rankings and traffic, notifying when people leave comments, and allows you to respond to them actively.
Bright Local
Bright local is a great marketing platform that makes local marketing simple with its optimal features. You can have insight into digital marketing strategies along with social media performance. It helps to understand which marketing channels are best to boost your business. This tool also enables you to compare rankings against competitors on major search engines.
Serpstat
It is one of the free and best local SEO tools covering small businesses requirements. This tool is free of cost, and you can subscribe to any plan as per business needs and budget. You can perform keyword research, competitor research, search analytics, on-page audit, and much more with Serpstat. It is best for tracking competitors and improving content strategies.
Neil Patel
Neil Patel outperforms other local SEO tools by getting maximum traffic paired with advanced strategies. All you need to write your competitor to outrank, their expert team analyzes and identifies reasons behind your competitor’s success.
Ahrefs
Ahrefs assists businesses to analyze the competitor search traffic and discover the keywords they rank against. Its intuitive design, reliable data, and advanced features make this tool the best choice for experts. It provides a comprehensive backlink profile for any website and improves your local SEO strategy. It allows you to analyze how authoritative your backlinks are and who is linking to your website. Keyword, backlink, content research, competitive analysis, and rank tracking are the major features of Ahrefs.
Yext
It is an outstanding, result-driven local SEO ranking tool. If you’re a local business and looking to drive more traffic, boost brand awareness, and increase sales – Yext is the best choice to go with. This tool is trusted by top-level companies all around the globe as it helps to maximize a business’s digital performance. Unlike other local SEO tools, Yext provides an automated local listing management tool. It also improves operational efficiency and customer experience.
Google Ads Keyword Planner
This tool has numerous features that are best for local SEO. With Google Ads keyword planner, you can build PPC campaigns and take note of the competition column that demonstrates how competitive ad placement can be for your target keywords.
Advicelocal
Advicelocal assists businesses to increase visibility on top search engines, applications, and social platforms with local search strategies. If you want to try this tool as a data aggregator or data accelerator, you can contact the team. They haven’t mentioned pricing criteria on their website, but they claim they offer affordable rates for unmatched results.
Whitespark
It is the best local SEO tool that uses for small businesses. It includes building citations, high-quality backlinks, earning reviews, and tracking rankings. It supports businesses or startups to improve their rankings and also drives more traffic through local search.
Whitespark’s Local Citation Finder is a renowned tool used by different businesses and agencies worldwide. It assists in finding the key citations of your competitors and increases your local ranking factors.
Reputation Builder is another tool by Whitespark. It helps customers to review your business on well-known platforms. It’s a great opportunity to reach more customers and grow your business online.
Reviewtrackers
Reviewtrackers help to scale your online presence by responding and requesting reviews on your business. It assists you to drive more revenue, improve credibility, and increase rankings. This advanced tool requests reviews from customers, answer them and forward them to customer care. This process will increase customer acquisition and your local SEO rankings.
Georanker
Georanker, with its unique features, tracks the website ranking at multiple locations. It provides the information using heat maps with different colors to demonstrate locations where a website ranks high. The data obtained from this tool is used to develop the campaigns. It also has a citation tool that enables users to define the source of citations their competitors follow.
BiQ
This local SEO tool offers real-time tracking for 1000 keywords. It supports different languages and has a mobile application for on-the-go monitoring. It helps in keyword analysis to scale business visibility and rankings. Its rank intelligence feature assists in identifying the content gap between businesses and competitors.
If you are a startup or running a business, implementing local SEO tools is important to track SEO strategies. Best local SEO tools help you get the relevant traffic to the website, increase visibility, drive customers, and improve revenue to stand out your business among the rest.
