Whether you are an influencer, running an eCommerce store, or a small business, social media platforms can assist you to build brand awareness and quality leads. Instagram business accounts use for these purposes. An Instagram business account contains modern features that are specifically designed to know your audience and bring traffic to the website. Here’s the question that always comes to mind: what is the major difference between an Instagram business account vs. a personal account?
An Instagram business account helps businesses to track their interactions and engagement. These profiles have more analytical tools than a personal account, help you understand your audience, and increase business reach.
Instagram business accounts come with two primary advantages, such as audience insights and lead generation tools. If you’re using Instagram to find inspiration and connect with family and friends, a personal account is a right choice for you.
A basic account allows you to share content and view other Instagram accounts. You have an option to set a personal Instagram profile to a private one where your followers can see your content. On another side, an Instagram business profile is public, and everyone on Instagram can see it. It is great when it comes to targeting a new audience and increasing your brand’s exposure.
Benefits of a Professional Instagram Account
When you are using Instagram as a marketing strategy, an Instagram business page gives premium features that help your business grow digitally. Here are some important factors that differentiate an Instagram business account from a personal one.
Instagram Insights
Analytical tools are an integral part of digital marketing strategies. If you want to boost your performance on Instagram, you have to measure it through any tool. Instagram Insights is one of the main advantages of having a business account.
Instagram business accounts offer detailed analytics about your post performance and audience. You can see the insights on the right corner of the Instagram application. They include metrics such as content interactions, reach and impressions, followers, and audience demographic information.
Ability to Improve Instagram Posts
If you want more engagement with your content, improve your business posts increase for maximum reach. When you boost your posts with the help of Instagram ads, you can choose a target audience and set a specific budget. Instagram endorses your posts with the result-oriented ads in the insight tab.
Quick Reply and Contact Button
You can add your contact information to the profile with your Instagram business account. Your new and existing customers can visit your profile and use this profile to contact you. While setting up a business account, there is a ‘Public Business Information’ section that enables you to add an email address or phone number.
When you are too busy to answer Instagram messages, a business account gives you an option for quick replies. There are pre-written and auto-replies to some general questions that you can send to customers. Go to the ‘Quick Replies’ in your account settings. A business account also allows you to categorize your inbox, which is best to track your most important leads.
Instagram Shopping
Instagram also offers online shops and shopping posts that are perfect for retailers and eCommerce websites. Instagram users with a business account can active the Shop tab on the profile to make the Instagram account their storefront. They can build shopping Instagram posts for users to buy products and save them for later.
Auto Publish Content
Another advantage of an Instagram business account vs. personal is that you can schedule content to auto-publish. You can schedule your posts using Meet Edgar with a business account, and your post will be auto-posted at the chosen time. All you need to connect your Facebook account to run this application. If you are posting for a personal account, you can post the content manually. You can schedule it in advance, and the Meet Edgar application will push a notification to remind you about the time to publish the content.
Who Requires a Business Instagram Account?
Anyone using an Instagram marketing strategy should opt for a business account, even if you are trying to boost organic reach. Service providers and retailers will mostly get benefits from Instagram business accounts. However, there are some other types of Instagram accounts:
Instagram Business Account vs. Instagram Creator Account
Instagram account has another type that is Creator account. This profile lies between the personal and business Instagram account. The main advantages of creator profile are:
- Audience Insights for the past seven days
- Streamlined inbox
- Additional contact information button
Business accounts have more analytics, whereas the creator account offers more flexible options to users. You can set up a creator profile by adding a contact button and creator type, and you can remove it any time to turn your account into a personal one. This option makes the creator account appealing to public figures and influencers.
Remember that if you are using an Instagram account as a monetization strategy, go for a business profile. And, if you want your audience insights without the business contact option, you can go for a creator profile.
How to Setup an Instagram Business Account from Existing Account
If you already have an Instagram account and want to switch it to a business profile, it’s free and easy to follow. You need to follow a few steps to set up a business account from mobile:
- Log in to the Instagram app
- Choose the Main Menu on the top right corner of your profile
- Go to ‘Settings’
- Select ‘Account’
- Choose ‘Switch to Professional Account’
- Tap ‘Business’
- Link your Facebook Business Page (optional)
- Enter the contact information of your business
- Tap the Done button
But how to change an Instagram account to a business account from a desktop? It’s the same procedure as the above-mentioned. Keep in mind that Instagram is a mobile-friendly app, so the desktop experience is not as smooth as mobile. Moreover, you can also switch to your time anytime from the Instagram business account.
